The Marketing Mix of Mini Cheddar Essay Example | Topics and Well Written Essays - 1000 words

The Marketing Mix of Mini Cheddar - Essay Example The good results of the company were because of the good strategy of the company price and product quality. However, the company needed to improve on promotion and the place as it caused the company some problems. The study through the questionnaire pointed out that the company needed to do more on its strategies to improve it marketing strategy and meet good customer base. Introduction The source of the information on this part was from Kenilson who is the author of the book, â€Å"Marketing (Daewin, 2011)† .Cheddars are products of baked Cheddar cheese, which are flavored with the British savory biscuits with granular crumby texture. Cheddars in the present market are sold under the McVitie’s. Mini cheddars came in as a result of diversification of the products by theMcvities’ as the sales of their unique products started to wane. They products became increasingly popular in the 1970s, which led to the introduction of new flavors in the market The flavors intro duced in include the Marmite, BBQ Beef, Pickle and Mature Cheddar. The new variety of crispier lined Mini Cheddars called Crinkly were also launched .The company strategy is to be the market leader in a competitive market to ensure their sales are higher and have a great customer base. Product quality and price plays a crucial role in the marketing strategy of the company. The company has customers in all categories which range from children to adults. The company products are unique and are of high quality. The company prices are reasonable and affordable to their cu8stomers.However, the questionnaire administered indicated that there is the need to improve on the strategy of promotion and the location of the company’s outlet (http://www.minicheddarusa.com/AboutUS MinicheddarHistory.php). Methodology In the process of administering the questionnaire I had four members in my team, Mary, Paul, and me. As a team we decided to sit down and decide to design the best questionnaire which we will carry research on the cheese brand and establish the concept of Marketing Mix. We came up with 20 closed questionnaires in order to come up with valid results from the respondents. Lastly, we administered the questionnaires on about 100 respondents in Upper Tilley Shopping mall and we managed to receive 80 feedbacks concerning the study. Results and the analysis of the Mini Cheddar The findings on the administered questionnaire were presented in percentage form. Majority of the correspondence to the questionnaire knew what Mini Cheddars and it represented 80% of the population. On the other hand, the number of those who did not know this product completely was 20% of the total samples in the questionnaire. The questions were entirely based on the 4P Marketing Mix strategy. Products The cheese products from the company is meant for several categories of people who include the children and adults and in order to meet the needs of these diverse groups of people the compa ny products should be of high quality. On the question on what the consumers look at in buying the Mini Cheddar products, many correspondents to the questionnaire said that they look at quality, which 35% of the total questionnaires administered. 20% of the questionnaires liked the taste of the products, thus making them to buy the product. Still on the product, most of the customers who responded to the questionna

Theatrical Show Essay Example | Topics and Well Written Essays - 1000 words

Theatrical Show - Essay Example I suppose that every viewer watching a play compares his experiences to the experience on the stage and associates himself with one of the principal heroes. That is why for most viewers, as I realized after the play, the idea of being abandoned in teenage age was unbearable. It was depressing for me as well because I recalled instantly how poorly protected and developed I was at thirteen and even sixteen and how my personality lacked coherence and stamina. They say, that teenage years are the hardest for parents and while watching kids who grow up without parents I felt admiration and some kind of jealousy (that I can regard as a compliment to the believable portraits created o the stage). On the one hand, it is a great challenge; on the other hand it is such an exciting experience for children. I guess that if people are formed in such circumstances they can become truly self-sufficient people. That is what we see in the â€Å"Edith Can Shoot Things and Hit Them† : the proces s of personalities development. It is really hard to capture this elusive moment but it seems to me that the actors of this play coped with their task. Edith is by all means a central figure in the play because she is the youngest. This girl is a real tomboy who possesses so many different kinds of weapon that a professional soldier could be surprised. A rifle and a bow with arrows serve her as a symbolic protection from the problems of the outside world she cannot solve due to her age. Being only twelve, the period when other girls just start walk farther from their houses, Edith has to protect her little family from inadequacy and careless parents. I was touched to see a girl so strong as a character and so delicate as a human being inside, and her skills with a rifle served as a good metaphor to me. The actress managed to feel how a little human can hide her fear of insecurity under a mask of bravado and indifference. I suppose that the actress was